The enthusiasm of car and automotive culture in Indonesia is growing aggressively in recent years. Innumerable events have sprung up in various scales, ranging from college-style contest, the launch event of a new car by their manufacturers, to the automotive event which has been recognized internationally. One of the key factors that contributes well in strengthening the automotive scenes in Indonesia is a solid community.
Due to the numbers of car club which has emergence rapidly in Indonesia, especially in Jakarta, it’s resulting in a limited space that can accommodate them to gathered in a meet-up. Currently the area required is not necessarily a large space/field or the outdoor parking lot, but inside of shopping mall is one of the solution that can possibly counts. Seeing the enthusiasm shown by the club, The Kuningan City as one of the famous shopping center in downtown Jakarta this year again held the annual automotive event, which namely by “Urban Club Part 5”.
Nicky Ardian Putra, the Kuningan City Representative, expressed, “Urban Club is an event that we held each year to accommodate auto club enthusiasts in order to gather together. The concept that we raise this year is a gathering and the introduction of a wide range of community / automobile club with the theme of “Downtown Autophiles Rendezvous “. Every year The Kuningan City Shopping Mall invited several community / motoring clubs to cooperate in organizing the Urban Club, “This time we had collaborated with “Euro Retro Enthusiast” and “VanKulture Indonesia” to invites the automotive enthusiasts participation.
This Urban Clubs Part 5 event is also more lively with the support of the Federal Mobil Lubricants. Mr. Sri Adinegara, the Senior Marketing Manager of Federal Mobil Lubricants revealed that the car clubs plays an important role in the automotive industry, and within these 2 years, Federal Mobil Lubricants builds a close relationship with them. The participants could also feel the sensation of driving a different performance of their vehicle after using Federal Cars Lubricants.”
Federal Mobil Lubricants always presenting different activities and events both for their consumers and community members that are in line with its tagline, which is “Experiencing The Difference”. “We see Urban Klub Part 5 as an event that different and appropriate for the car enthusiasts and has been demonstrated in previous years. In this event we also introduced our new community named by “Federal Mobil” Community which born in April, “added Mr. Sri Adinegara.
Mr. Indra Goin as the Euro Retro Enthusiast head, said that, “This event will be held for three days, starting from October 14th to 16th. The concept of the show that we brought is unique, because every day has it kinds of themes such as:
• The first day (14 October): Showcase – VIP car display
• The second day (15 October): BoVaGon (Boxed, Van and Station Wagon) – a family car with a family – friendly atmosphere
• The third day (16 October): Retro Classic Reborn – classic cars from various brands, countries and concepts.
This event also filled by a variety of activities such as gatherings, fun contest, bazaar, photo contest, band battles and wheels coaching clinic by the Permaisuri Ban.
The total of 31 community / club, 600 cars and 3,000 visitors have attended and supported in the event that we have held. The purpose of this event is to make ‘Downtown Autophiles Rendezvous’ as a venue for community or club within the biggest mall in the concept and contribute to the development of the automotive scene in Indonesia.
PS: If you would like to see the video coverage of this event, please visit here.
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